
Persistent packaging
Packaging has been used for as long as humans have wanted to transport goods and exchange between ourselves. Throughout history we can tell where different peoples have been by the packaging they left behind: think of the amphora that crop up all over the ancient territory of the Roman Empire, remember how the curvaceous Coca Cola bottle became a symbol of US forces in Europe, and now, of course, we’re making our own impression on the planet with the packaging we discard.
What’s it all for?
Functional packaging
Functional packaging is the bridge between producer and consumer. It enables goods to travel through the distribution chain and arrive in the desired shape, consistency and form as intended. It can also convey useful information, such as ingredients and use-by dates.
Decorative packaging
Decorative packaging is the bridge between consumer and producer. It creates a draw, interesting the consumer and encouraging them to examine the product closer with the potential of trying it. It can also convey persuasive information, such as highlighting desirable ingredients and promoting deals.
Do we need it at all?
No packaging
When the producer and the consumer are the same person, packaging is not needed. If the item is consumed as soon as it is produced, like a freshly cooked meal, there is no need to package and preserve.
Zero waste skincare
It’s so easy to reduce skincare packaging by blending it yourself. Combining ingredients into fresh, effective skincare that you can use right away.
Zero waste ingredients
Once you learn to use the beneficial plants that grow around us as you blend-it-yourself, even your ingredients need no packaging.
How to create your own zero waste skincare
To learn all about blend-it-yourself skincare, get yourself a copy of Vital Skincare by Laura Pardoe. This new book has over 100 recipes for easy blend-it-yourself skincare using fresh, natural ingredients.

As well as taking you through the vital techniques for cleansing, exfoliating and moisturising, Laura introduces you to the plants you can gather and use in your skincare from gardens and hedgerows throughout spring and summer.

Create your own facial cleanser
There’s a simple recipe for a 3 ingredient cleanser here. It’s so simple to make, you can simply combine the ingredients in the palm of your hand as you use it.
In your hands
You can achieve zero waste through making your own skincare at home using natural, fresh ingredients that have been gathered locally. It’s in your hands to make the change. Subscribe to the Field Fresh Skincare blog for inspiration and guidance to help you be a trailblazer with #zerowaste